When a start-up company fails to shine the investors' first suspect is the management. Very often the underlying cause lies in the direction or execution of the original sales and marketing plan.
Managed turnarounds are nearly always financial in focus. Cutting expenditure can return a troubled company to a positive fiscal status and restore value to its assets, but frequently the result is a smaller company without its original expectations of substantial growth.
Our service to investors is based upon an ability to get inside the internal dynamics of a company. The plan was good, the people appeared to be top-quality, and the market opportunity was well-defined. Why are they now unable to deliver? Our experience is that where a strategic re-assessment of both the team and the market is made, the start-up can be quickly and economically redirected to achieve growth objectives closer to the original hopes.